PFEIFER SPORTS
CONNECT
Dan Pfeifer • Sports Media Professional
Milwaukee • Chicago • Green Bay • Madison
pfeifersports@gmail.com
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GAME ATMOSPHERE
photo courtesy Alverno College Athletics
PA ANNOUNCING & Stadium Music
The easiest way to add atmosphere to a sporting event is to have a great in-stadium announcer.
A clear voice, capable of conveying anything from subtlety to power, can take an event from small- to big-time in a moment's notice. Add someone knowledgeable of the sport, who can explain situations to the crowd in an appropriate, concise, meaningful way, and even the most-casual fan will enjoy their experience and want to buy a ticket to the next game.
Dan Pfeifer brings that feeling to your event.
Want to step things up further? Add music.
"I never intended for arena music to become a specialty of mine," Pfeifer says, "but great music makes the overall presentation much better. I've made a point to build a solid, turnkey production I can use for teams that don't already have a music coordinator, including up-to-date pop music enjoyed by fans of all ages, claps, organ sounds to encourage crowd engagement and options for customization to fit any team." ​
Pfeifer is tremendously comfortable handling both the PA & music coordinator roles in unison, utilizing industry-standard software like SportsSoundsPro, and hardware like the Stream Deck, to have the right sounds ready to go at a moment's notice while not missing a beat on the microphone.
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Trust someone relied upon by some of the top educational institutions and most fan-focused teams in the country, like Marquette University, the University of Chicago and Lakeshore Chinooks. Trust an experienced professional, who's worked NCAA tournament games in soccer, lacrosse and volleyball, a Northwoods League All-Star Game and a Collegiate Summer World Series. Trust a master of all levels of sport, who's as comfortable entertaining fans in Alverno's 300-seat Reiman Gymnasium as he was when he was announcing in 42,000-seat Miller Park or the 18,000-seat Bradley Center.
Trust Dan Pfeifer to give your event an energy and a buzz as your PA announcer and/or music coordinator.
CASE STUDY • LAKESHORE CHINOOKS
While the Chinooks earned high marks for fan value in their inaugural season of 2012, in-game entertainment was a challenge. An abundance of sponsors expected in-game exposure, ranging from occasional reads to between-inning promotions. An inexperienced announcer and game ops staff struggled to keep up. A lack of scripting consistency and irregular staffing in the music coordinator position led to confusion. The presentation ended up being uneven for fans.
Improving the stadium entertainment was a primary goal in 2013 when the Chinooks hired Pfeifer. He immediately adapted a theatre-like script format, previously used for Marquette Soccer and Racine Raiders Football, to the Chinooks' needs, making promotions and game flow seamless. Furthermore, after being initially told music and announcing would be "too much for one person" with the Chinooks' high number of sponsors, Pfeifer was pressed into handling both roles on occasion in his second year of 2014. He changed minds such that, in 2015, he was tasked with both for the entirety of the season, holding both jobs for the next five years.
In the 2019 season, four of 36 home games called for the implementation of upward of 200 songs per night to fit 70's, 80's, 90's and Country Night themes. This even included theme-appropriate music for home runs, base hits, outs, promotions and introductions — a disco version of the Star Wars theme for 70's Night, the iconic Blues Brothers intro for 80's Night, Good Vibrations by Marky Mark for 90's Night and All My Rowdy Friends by Hank Williams, Jr. for Country Night. The nights were smash success, with one fan answering a question on the team's Facebook page about favorite moments of the season with the joking "Orange Whip?" line Pfeifer snuck into the 80's Night intro.
Pfeifer left the Chinooks after the 2019 season, but established a reputation for high-quality, well-prepared productions he hopes the team will continue to have into the future.